For Reedin’s fifth collection, we hit the road across South Africa on a fast-paced 1.5-week production journey. With unpredictable conditions and little room for flexibility, we were challenged to capture the essence of the new collection, wind or no wind.

This road trip demanded adaptability, creativity, and a strong vision. Despite the pressure, we delivered exactly what we set out to create: bold, cinematic visuals that reflect the energy and freedom of the Reedin brand.