Together with Sinner, we headed to France to shoot their new winter collection. The mission? Keep it bold. Keep it rebellious. Surrounded by stunning mountains and raw action, this is what we came back with.

Where fear is conquered and every slope unleashes pure adrenaline. Driven by innovation, protection, and a rebellious spirit. Sinner challenges you to Race Your Limits.

This campaign was shot over the course of one week, traveling between different mountain areas to capture the products in action.

For this campaign we captured both video and photo content on the same shoot.